For many organizations, the probing question today is how to accomplish successful supply chain management in a wildly dynamic and somewhat unpredictable business environment. While the global supply chain industry is projected to register a cumulative growth of 11.2% from 2020 to 2027, many companies don’t have a proactive management system in place, which has […]

For the last few months, economists have predicted a global economic downturn. Taking numerous factors into consideration, it is safe to say that businesses in the commercial sector would be smart to brace themselves for the possibility of a recession, even if one has not materialized yet. A recession may cause price increases and it’s […]

Have you ever picked up a book because of its intriguing cover? The most likely response is “yes”. It’s only human to value the freedom that enables us to make choices that we believe accurately represent our unique set of interests. Savvy brand managers are aware of this fact, and they exploit it to influence […]

Over a year after the pandemic, nearly every business on the planet has felt the effects of COVID-19, but the extent varies widely, both within and beyond national and industry boundaries. We can gain some insight into the reasons behind this and the policy ramifications from a World Bank study of firms. One in four […]

Modern customers expect expedited experiences. Today’s customer expects to be informed the instant their goods ship with tracking information, a confirmation of delivery, and promotional incentives that encourage them to make a repeat purchase. People have come to anticipate that if they start watching a program on their TV and then switch to viewing it […]


In 1943, a Swedish kid started selling matches, seeds, stationery and other accessories from his bike. He was only a teenager when he launched his company’s first retail location. Facing competitive pressure, he narrowed down his product catalog to RTA furnishings. As time went on, his furniture shops started to spring up all over the […]


There’s a buzz in the tech world right now about the metaverse. The excitement and anticipation are genuine, and the buzz is, well, confusing. The enthusiasm has hit like a tsunami, similar to what we witnessed with NFTs, and many people are confused by it. And just what is this thing called the “metaverse,” anyway? […]


A good buddy of mine is a major fan of the Microsoft Flight Simulator. From the comfort of his own home, he may enjoy the excitement of piloting a variety of powerful aircraft across a wide range of terrain and climate conditions. In the Metaverse, an integrated network of 3D virtual worlds he flies about […]

One of the most severe concerns for marketers today is customer engagement. Why? It’s a primary goal of marketing: to cultivate long-term connections with consumers so that they will select your company above the competition, utilize and profit from your product or service, and return to buy more. Your consumers must be engaged for you […]