In a digitally connected world, your sales team is not enough to add value to the customer. It is time for the marketing team to step in and share the responsibility. A survey by Forrester revealed that B2B marketing enterprises find it challenging to succeed even with highly-skilled employees and innovative teams. Marketers need to […]
The supply chain industry is going through a revolution right now, from AI-bots to autonomous delivery systems. For sustainable business growth, enterprises must understand the latest technologies and how to adopt them faster than the competition. Supply chain firms must continue to use technology as a strategic necessity. 61% of respondents in a recent Gartner […]
To scale your B2B business, it is now essential to develop a digital commerce strategy. B2B eCommerce sites, log-in portals, and marketplaces had a 17.8% growth in online sales last year, totaling $1.63 trillion. It’s not going to slow down any time soon. According to Gartner, B2B organizations that provide digital commerce as part of […]
The Oxford English Dictionary no longer defines “platform” as “a raised level surface on which people or objects may stand” or “the proclaimed position of a political party or organization,”. Now it also includes “the type of computer system or the software that is used”. In the corporate sector, however, few have a clear understanding […]
The future of marketing is digital. We’re in an age when we can live our ‘second life’ totally online. From digital currency to a virtual metaverse, the internet realm is continually expanding and the desire for technological transformation grows in step with new consumer requirements and gratifications. The problem for marketers is how to integrate […]
The metaverse era has arrived. Since the dot com era, it’s difficult to recall any technology notion that has generated as much excitement. Everybody is interested in the untapped potential of virtual worlds, from tech companies to gaming studios to luxury brands to artists and influencers. Aside from the $10 billion that Meta has committed […]
The metaverse is presently the focus of intense competition among IT businesses. However, aside from significant financial investment, it is still unclear exactly what it will take to win. Will it just replicate the existing digital environment, or will it be a new and improved version? Will our 2D displays, which are currently clogged with […]