Over a year after the pandemic, nearly every business on the planet has felt the effects of COVID-19, but the extent varies widely, both within and beyond national and industry boundaries. We can gain some insight into the reasons behind this and the policy ramifications from a World Bank study of firms. One in four […]
Modern customers expect expedited experiences. Today’s customer expects to be informed the instant their goods ship with tracking information, a confirmation of delivery, and promotional incentives that encourage them to make a repeat purchase. People have come to anticipate that if they start watching a program on their TV and then switch to viewing it […]
In 1943, a Swedish kid started selling matches, seeds, stationery and other accessories from his bike. He was only a teenager when he launched his company’s first retail location. Facing competitive pressure, he narrowed down his product catalog to RTA furnishings. As time went on, his furniture shops started to spring up all over the […]
There’s a buzz in the tech world right now about the metaverse. The excitement and anticipation are genuine, and the buzz is, well, confusing. The enthusiasm has hit like a tsunami, similar to what we witnessed with NFTs, and many people are confused by it. And just what is this thing called the “metaverse,” anyway? […]
A good buddy of mine is a major fan of the Microsoft Flight Simulator. From the comfort of his own home, he may enjoy the excitement of piloting a variety of powerful aircraft across a wide range of terrain and climate conditions. In the Metaverse, an integrated network of 3D virtual worlds he flies about […]
One of the most severe concerns for marketers today is customer engagement. Why? It’s a primary goal of marketing: to cultivate long-term connections with consumers so that they will select your company above the competition, utilize and profit from your product or service, and return to buy more. Your consumers must be engaged for you […]
In today’s changing environment, building supply chain resiliency is more crucial than ever. Wise technology selection and implementation choices will support the capacity to withstand interruptions, continue business as usual operations, and expand. The smooth operations of a firm, its agility, and its profitability all depend on effective supply chain management. Supply chain management requires […]