The landscape of brand strategy is undergoing profound transformations, driven by rapid technological advances and shifting client expectations. At the core of contemporary business success lies a well-articulated brand strategy that not only communicates effectively with target markets but also aligns seamlessly with an organization’s overarching goals. However, the integration of digital technologies, particularly generative […]

In today’s hyper-competitive landscape, the ability to understand and cater to individual clients is paramount. With rapid advancements in technology and ever-evolving client behaviors, businesses must prioritize becoming client-centric, to accelerate growth in the thriving automated economy. This requires not only recognizing the individuality of each client but also anticipating their needs, preferences, and behaviors.  […]

Have you ever picked up a book because of its intriguing cover? The most likely response is “yes”. It’s only human to value the freedom that enables us to make choices that we believe accurately represent our unique set of interests. Savvy brand managers are aware of this fact, and they exploit it to influence […]

There’s a buzz in the tech world right now about the metaverse. The excitement and anticipation are genuine, and the buzz is, well, confusing. The enthusiasm has hit like a tsunami, similar to what we witnessed with NFTs, and many people are confused by it. And just what is this thing called the “metaverse,” anyway? […]

Despite pandemic recovery and supply chain challenges, inflation is on the rise in the United States. There has been an increase in the cost of everyday consumer items due to rising material and labor costs, energy prices, and interest rates. Inflation rose by 8.5% in March 2022, the highest rate since 1981, according to the […]

Let’s pretend you’re browsing the aisles of a metaverse mall. You are using a digital avatar and can circle a piece of furniture to observe it from every angle. Using an Augmented Reality viewer you can see whether you look good in a specific pair of pants or shade of lipstick by putting it on […]

The future of marketing is digital. We’re in an age when we can live our ‘second life’ totally online. From digital currency to a virtual metaverse, the internet realm is continually expanding and the desire for technological transformation grows in step with new consumer requirements and gratifications. The problem for marketers is how to integrate […]

Welcome to the accelerated economy. What took months in previous years, can now easily be done in days. Current technology has the ability to increase the speed at which business functions are done when used right. To be successful a business once had to measure their Speed to Market in months for new products & […]

Since the previous two years, digital interaction has crossed a turning point, with customers connecting more digitally than in person. A recent study by Statista revealed digital transformation as the number one priority of businesses to increase operational efficiency.  To adapt to the epidemic and its related constraints, fast digital acceleration was first viewed as […]