When developing a brand, getting the message to the people you’re trying to reach is crucial. Today’s consumers have a plethora of companies fighting for their attention. The competition for consumers’ attention is fierce, but it’s up to you to create a memorable brand. The stronger your brand identity is, the more dedicated your customers […]
There are a number of challenges facing the professional services industry today, including the growing complexity of projects, worker shortages, and increased competition in the global labor market. To survive in today’s market, companies offering services must be versatile and adaptive enough to modify their approach to overcome the challenges, ensuring on-time and within-budget delivery. […]
Over the next five years, the global commerce market is expected to increase at a compound annual growth rate of 14.7%, which is not nearly as impressive as the rapid expansion seen at the beginning of the epidemic but is still encouraging. But despite this expansion, giant names in commerce are having trouble keeping up. […]
Most companies spend a considerable percentage of their resources on attracting new clients, which might cause them to neglect their current customer base. Consumers who are pleased with your goods are likelier to stick with them, buy more, and recommend them to others. Many factors contribute to a company’s ability to keep consumers coming back. […]
When you read or hear the phrase “customer experience trends,” what ideas spring to mind? Well, your definition of customer experience (CX) may vary based on your sector and the marketing approach that better aligns with your business goals. There is, however, one thing on which every marketer can agree: CX has become one of […]
For many organizations, the probing question today is how to accomplish successful supply chain management in a wildly dynamic and somewhat unpredictable business environment. While the global supply chain industry is projected to register a cumulative growth of 11.2% from 2020 to 2027, many companies don’t have a proactive management system in place, which has […]
For the last few months, economists have predicted a global economic downturn. Taking numerous factors into consideration, it is safe to say that businesses in the commercial sector would be smart to brace themselves for the possibility of a recession, even if one has not materialized yet. A recession may cause price increases and it’s […]