Let’s pretend you’re browsing the aisles of a metaverse mall. You are using a digital avatar and can circle a piece of furniture to observe it from every angle. Using an Augmented Reality viewer you can see whether you look good in a specific pair of pants or shade of lipstick by putting it on […]
In Bend, Oregon, between, a nail salon and a pizza chain, stands the world’s last Blockbuster Video store. Many people find the business nostalgic, bringing back memories of VHS cassettes and monthly movie rentals. However, it serves as a sobering reminder of how swiftly new technologies may upend whole sectors of a business model. Blockbuster […]
In a digitally connected world, your sales team is not enough to add value to the customer. It is time for the marketing team to step in and share the responsibility. A survey by Forrester revealed that B2B marketing enterprises find it challenging to succeed even with highly-skilled employees and innovative teams. Marketers need to […]
The supply chain industry is going through a revolution right now, from AI-bots to autonomous delivery systems. For sustainable business growth, enterprises must understand the latest technologies and how to adopt them faster than the competition. Supply chain firms must continue to use technology as a strategic necessity. 61% of respondents in a recent Gartner […]
To scale your B2B business, it is now essential to develop a digital commerce strategy. B2B eCommerce sites, log-in portals, and marketplaces had a 17.8% growth in online sales last year, totaling $1.63 trillion. It’s not going to slow down any time soon. According to Gartner, B2B organizations that provide digital commerce as part of […]
The Oxford English Dictionary no longer defines “platform” as “a raised level surface on which people or objects may stand” or “the proclaimed position of a political party or organization,”. Now it also includes “the type of computer system or the software that is used”. In the corporate sector, however, few have a clear understanding […]
The future of marketing is digital. We’re in an age when we can live our ‘second life’ totally online. From digital currency to a virtual metaverse, the internet realm is continually expanding and the desire for technological transformation grows in step with new consumer requirements and gratifications. The problem for marketers is how to integrate […]