Pageviews, unique pageviews, new visitors, and returning visitors are all separate metrics despite seeming similar. If you aren’t cautious with your interpretation of your website analytics, you might end up drawing false conclusions. That’s why every company needs to understand how website tracking works. Monitoring your website’s visitors’ actions and behavior can reveal much about […]

When you read or hear the phrase “customer experience trends,” what ideas spring to mind? Well, your definition of Customer Experience (CX) may vary based on your sector and the marketing approach that better aligns with your business goals. There is, however, one thing on which every marketer can agree: CX has become one of […]

Modern customers expect expedited experiences. Today’s customer expects to be informed the instant their goods ship with tracking information, a confirmation of delivery, and promotional incentives that encourage them to make a repeat purchase. People have come to anticipate that if they start watching a program on their TV and then switch to viewing it […]

One of the most severe concerns for marketers today is customer engagement. Why? It’s a primary goal of marketing: to cultivate long-term connections with consumers so that they will select your company above the competition, utilize and profit from your product or service, and return to buy more. Your consumers must be engaged for you […]

Customers have always used a variety of digital avenues to reach out to companies, even before the pandemic. When COVID made it hard for customers to go into shops they could only shop online, engaging with businesses through email, chat, and phone calls, putting a strain on customer sales & support personnel new to working […]

Storytelling For Businesses: How Do You Win Customer Loyalty & Trust?

Many of our interactions with the rest of the world are based on the stories we tell one other or the news stories we see on television. There are narratives we tell ourselves in order to make sense of how we relate to others and to businesses. When we tell stories and explain our reasoning […]

The non-fungible token’s popularity continues to soar, with sales surging at an almost exponential rate. The use of NFTs is also becoming more prevalent in other areas of media, for instance: the visual arts, music, and video games. This is due to one concept: gamification, which consists of a rewarding interactive enjoyable experience that promotes […]

hybrid-customer-engagement

In a digitally connected world, your sales team is not enough to add value to the customer. It is time for the marketing team to step in and share the responsibility. A survey by Forrester revealed that B2B marketing enterprises find it challenging to succeed even with highly-skilled employees and innovative teams.  Marketers need to […]

customer-engagement-metaverse

The metaverse is presently the focus of intense competition among IT businesses. However, aside from significant financial investment, it is still unclear exactly what it will take to win. Will it just replicate the existing digital environment, or will it be a new and improved version? Will our 2D displays, which are currently clogged with […]