Customer Relationship Management (CRM) Specialist

Job Description

Cooperative Computing is looking for CRM Specialist who will be responsible for campaign production and execution using Braze with channels such as Mobile Push Notifications, In-app Messages, SMS, Content Cards & Email. The role will be responsible for communication with middle east customers via mobile app and website platforms. The overarching goal is to increase loyalty, customer engagement & retention and to reduce churn rates across both brands' customer bases.

Role & Responsibilities

  • Perform marketing automation including triggered campaigns for customer lifecycle, with personalized content based on customer personas.
  • Analyze and plan highly targeted growth campaigns aligned with business KPIs
  • Plan and launch multi-channel CRM campaigns (Email, Push notifications, SMS)
  • Execute highly-targeted segmentation of the marketing database
  • Develop and edit highly dynamic HTML email templates (using liquid logic in Braze)
  • Test and analyze workflow, content, deliverability, and KPIs for program improvement
  • Communicate status, complications, developments, and next steps with stakeholders
  • Build complex segmentations to ensure the campaigns are targeting the right audience.
  • Analyze data to identify and recommend new initiatives to increase customer engagement and business performance.
  • Generate comprehensive reports of the performance of the CRM campaigns and programs.
  • Translate the post-campaign results into actionable insights. Drive learning and optimization of the funnel through experimentation and A/B testing.

Required Skills

  • Advanced knowledge of HTML/CSS required
  • Experience on Customer Communication platforms –Braze or similar
  • Working knowledge of SQL
  • Understanding of Arabic language is a plus
  • Understanding of digital marketing and design
  • Understanding of email rendering and front-end development
  • Understanding of CAN-SPAM, GDPR, e-mail regulatory compliance, and deliverability element

Think you might be the perfect fit?

Apply now