Responsive web design has been around for quite some time now and it is revolutionizing the industry as we know it. Responsive web design was a much needed solution to countless issues that occur when visiting websites from cross platform devices with different OS systems. However, some people still don’t realize the significance of responsive web design completely. In fact, to them, it is just another feature that may not be as important while the actual situation is quite opposite of what it seems to them.
Countless web design companies might keep repeating this excessively causing it to feel more promotional, but the fact of the matter is that responsive web design in the future. From ecommerce web design to a small business website design, each website design now requires a responsive design to help the business perform well at all times. Let us go in depth on why responsive web design is the future.
Cross Platform Performance
Let’s be honest here, we live our lives tapping on our smartphones. Smartphones have become something that was solely dependent upon. Were creating waves in the app development industry with the use of smartphones every day. However, if the website that you create isn’t based on responsive design, your customer is most likely to roam away to a competitors website that is responsive and fits to the screen size of his smartphone.
So, what just happened? Well, what happened is that responsive web design helped your customer get the information he needed without resizing to read each sentence or to push a button, but that too on a competitors website and not yours. Just because you didn’t have responsive web design, you lost a potential customer and you’re going to keep doing that repeatedly until your website goes responsive.
According to John Rampton from The Huffington Post, Besides all of the search benefits, as well as making users happy, responsive design has the ability to increase those coveted conversion rates from all of the mobile users in the world, Why? Well, if a website is not working on mobile or tablet device, users will obviously be unable to convert. And how many people are doing online shopping from a mobile device? There has been research that found 69% of tablet users shopped on their device within the last 30 days.
Economical App Replacement
So, you own a website that’s only to attract customers or to provide them your contact details. That seems like a small business website design project, but hey, if your website isn’t responsive you’re probably going to attract users any other way. Probably, an app? However, an application wouldn’t suit your business economically.
In fact, it would be stupid to go for an application if your business only needs to attract customers via cross platform devices. In this case, responsive design works magically. In fact, it turns out that responsive design can act as an economical app replacement for the clients.