Business owners these days demand three things: how to increase sales? How to become efficient and how to attract loyal customers? These three things may not be the only things keeping business owners awake at night, but they are the top three.
Entrepreneurs put in long hours compared to others, build a vision, invest resources, and come up with strategies for improving their business.
Small businesses face various challenges while boosting their sales.
Over the years, we’ve interacted with business owners, and everyone faced similar problems. Increasing sales, building loyalty can quickly be done by developing a mobile app.
For business owners, a mobile app can provide several benefits. From creating brand awareness to increasing loyalty and boosting sales, a mobile app can smartly engage users and convert them into users when done right.
Here are three reasons why every business owner must opt for a mobile app:
1. Add Value To Customers
Business is all about exchange. You have a fantastic product/service; someone in the market needs your product. They come to you, and if they find your product worthy enough for their money, they’ll open their wallet for you.
But before that happens, you need to interact with the customer, and with that interaction, you can introduce promotions, sales, and of course, listen to feedback from your customers.
One smart way to earn the trust of your customers is to create a loyalty program.
When more customers interact with your business or refer it to others, they’ll get reward points which they can use to avail discounts.
For instance, Starbucks uses its mobile app to reward customers, motivating them to buy more coffee.
Whenever a customer buys coffee, they get points, and when they refer a friend to a find, they get more points. These points can be availed as discounts for the next purchase.
Moreover, eCommerce stores offer exclusive discounts to customers who use their mobile app to buy products. Digitizing your products and giving value to customers is an intelligent way to earn the trust of your customers.
2. Building Awareness
The most prominent advantage of developing a mobile app is to create awareness of your brand. Awareness builds trust, and when a customer trusts your brand, they become your brand advocates.
With a professional app, you’ll show your users what your brand values are and why it is worth buying from your brand.
A mobile app is a reminder for your business. Consider it as fridge magnets or calendars that remind people of the brand that created it, even if it’s on a subconscious level.
3. Boost Profits
When a customer is satisfied, there is a 70% chance that he will buy from the brand. It is less about the price and more about how the customer is being treated.
Consumer demand will grow as more people become interested and satisfied with your product and business. And if you can build a product that customers can’t wait to try, the demand will grow exponentially.
Mobile apps are a game-changer in this regard. In the meantime, you must keep costs low.
Of course, your website should be responsive, allowing it to be viewed on any mobile device. As a result, you no longer have to manage a frustrating, separate “mobile” site. You can boost sales and enhance the customer experience by launching a mobile app and a responsive website.
According to Shopify, 70% of the Black Friday sales in 2020 was done via smartphones. Which is a significant amount when we talk about online shopping.
When Dominos developed their mobile app for delivery and store pick-up the sales increased by 28% in 6 months. The customers preferred using a mobile app rather than visiting the franchise.
Source: Ars Technica
Do you see what’s happening here? It’s easy for your customers to press the “buy” button on an app that encourages more purchases. If you don’t have a mobile app, you’re missing out on a chunk of change from an ever-growing market.
Luckily, you don’t have to search for a professional mobile app development company. Our experts will help in developing a mobile app. Drop a message and our app development experts will get in touch with you.