The non-fungible token’s popularity continues to soar, with sales surging at an almost exponential rate. The use of NFTs is also becoming more prevalent in other areas of media, for instance: the visual arts, music, and video games. This is due to one concept: gamification, which consists of a rewarding interactive enjoyable experience that promotes a product or service. Rewarding with NFTs is of matter to shops wishing to manufacture and promote interest in their own tokens.
As the gaming industry accepts them, NFTs are increasingly being used in conjunction with in-game digital assets, like artwork, powerups, special characters, or even digital real estate. There has been a lot of discussion in the industry over whether or not to include NFTs and other cryptographic features in games. For businesses, gamifying NFTs is a smart strategy.
Let’s take a look at how gamification might help merchants that want to use NFTs to engage customers and consumers. The goal of gamifying would be to make numerous parts of marketing; for example websites, online social networks, and product launches, more engaging for the consumer. By turning them into a fun and interactive gaming experience, the consumer is more invested in the product, and because they’ve “won” something with the first involvement they have already established a positive connection thus increasing the chances of conversion to a sale. Here are a few examples of non-gaming companies making use of NFTs and gamification.
Pairing NFTs with gamification
Different digital assets in a video game can contain an NFT. If they’re a user’s character, they might also be a powerup or a new level in the game. Many of these games have been more popular over the last few years because of the rise of cryptocurrency and blockchain technology. In recent times, games like ‘Axie Infinity’ where you can buy digital pets, ‘Gods Unchained’ where you’re able to buy NFT card trading, and the ‘Sandbox’ where players can create and animate their own voxel ASSETS, which can become NFTs that are uploaded to the marketplace.
Gamers can exchange NFTs both within and outside of the game. As a result, it’s even conceivable to make a profit from these sales. P2E (play-to-earn) gaming has seen a dramatic increase in popularity over several years, a prominent factor.
Developers employ smart contracts to build NFTs in gaming (and other gamification use cases discussed below). Each time a transaction is made on the blockchain, they are run. An NFT is triggered when it is produced and traded.
Gamers, on the other hand, regard P2E games as a way to make money while having fun. Businesses, on the contrary, are more concerned with recruiting new consumers and keeping them engaged. This key strategy is still used today, particularly in grocery shops and fast-food restaurants with their customer loyalty programs. Let’s have a few examples of how NFTs might be used in this context.
Marketers can now reach consumers with gamification through NFTs
Gamification and NFTs present organizations with a unique, cutting-edge potential to keep their existing consumers engaged, while also acquiring new customers.
In reality, the loyalty schemes previously discussed are sent into overdrive by this new strategy.
Here are a few real-world examples to get you started in a new area of client involvement for your own firm.
Reward programs at retailers get a boost
When it comes to customer loyalty programs, several merchants provide systems that allow customers to download and utilize electronic coupons. However, by incorporating NFT-based gamification into the mix, this approach may be elevated to a new level.
What if consumers who hit a specified monthly sales goal received an NFT-based voucher for a free item? Customers are enticed to spend more money on groceries and to keep an eye out for fresh bargains and promotions by deals like these.
NFT rewards for fitness gamification
Nike introduced the Nike+ FuelBand in 2012 as a wearable activity tracker that could be used in conjunction with the Nike+ community to take part in fitness-related challenges and activities online. FuelBand’s community and gamification aspects proved to be a very compelling tactic; despite this, it was not enough to overcome rivals like the FitBit and Apple Watch. Using NFTs and tokens in conjunction with this gamification would enable participants to win NFTs that offer additional advantages or discounts.
Using a multifaceted marketing plan like this is a win-win situation. Users are urged to become more active, which has a positive impact on their well-being. At the same time, the brand’s present consumers are better served and new customers may join the fold. Future gamification projects might benefit from Nike’s entry into next-generation gaming technology (NFT).
Introducing a new fast-food item with an NFT
New menu items are often made available at fast-food establishments. McRib “sandwich” and Taco Bell Nacho Fries are two examples of products that have been reintroduced and have received a lot of attention in the current zeitgeist. To celebrate the return of potatoes to Taco Bell’s menu last year, the company launched a series of “NFTacoBells.”
In the fast-food sector, the McDonald’s Monopoly game is the most successful example of gamification. Using blockchain gaming, established gamification tactics may be enhanced so that users can earn an NFT as a reward, which engages them and helps to increase sales. A modest quantity of NFTs with additional value, such as complimentary Nacho Fries for a year, should be included when launching new items. Enabling the open exchange of these NFTs may raise their market value as well.
Treasure hunt powered by NFT
As an NFT-based game, the treasure hunt paradigm is a perfect match. NFTs may have a range of rewards and advantages that can be hidden by a brand. A user may get access tokens by going to a specific local business partnered with the brand. Many geocachers are likely to be interested in an NFT treasure hunt because of geocaching’s popularity. Customers who are still unsure about NFTs will be enticed by the familiarity of the product.
Both advertising income and user engagement are boosted by the brand. As a result of the increasing business, local firms are also exposed to the notion of NFT. A comparable use case may produce a broad range of new business opportunities for developers wishing to create their own NFT-based solutions.
To that end, we’ve included some real-world examples of NFT and gamification applications in the hopes that they’ll serve as inspiration for your own initiatives. It’s not only video games that can provide this kind of entertainment, is it?
Experts at Cooperative Computing can help you create seamless customer engagement with your clients.