6 Useful Tips To Create An Awesome Website design

Just like deciding what to wear to a night party, many business owners get confused about what to put on their website. Should they add flashy buttons? Which color scheme works best? How many headings or sub-headings should there be? These decisions can feel overwhelming.

The good news is, website design doesn’t have to be complicated. A few smart choices can instantly make your site look more professional, user-friendly, and impactful. Here are six useful tips to help you create a website design that truly works.

1. Stick to a Strong Color Theme

If your business already has a logo, your color theme should align with it. Consistency builds trust and brand recognition. For new businesses, pick 2–3 complementary colors and stick with them across all pages.

Some color combinations that work well:

• Blue and white (clean, corporate, trustworthy)

• Red, yellow, and white (energetic, youthful, vibrant)

• Red, gray, and white (modern, sleek, professional)

This ties directly into Branding & Marketing. A unified color palette ensures your brand feels recognizable everywhere, your website, app, and social media.

2. Use Templates to Save Time

Not every business can afford a custom-coded website from scratch. That’s where templates come in. As web design expert Stefan Mischook explains, “Today you can select a web design template and get your website online fast.”

Platforms like WordPress, Wix, and Shopify offer thousands of design templates. For those with a bit of technical knowledge, tools like Dreamweaver can also help. Templates give you a professional look, save time, and keep your site consistent.

With Digital Enablement, Cooperative Computing helps businesses pick the right platforms and templates, ensuring your site looks modern and works seamlessly.

3. Avoid Overusing Special Effects

Yes, effects can look cool. But spinning graphics, excessive animations, and oversized logos often distract users from your main content. Even worse, they slow down page load times, and visitors rarely wait more than a few seconds.

Keep it simple: use clean visuals, subtle transitions, and focus attention on what matters most, your content and calls-to-action.

4. Open External Links in a New Window

If your website links to external resources, like articles, partners, or references, always set them to open in a new tab or window. This way, users don’t leave your site entirely and can easily return after browsing.

It’s a small detail, but it improves user experience and reduces bounce rates.

5. Use Sitemaps and Search Features

If your website has more than 15 pages, a sitemap or built-in search function is essential. Visitors should never feel lost while browsing.

• A sitemap helps search engines index your pages, improving your SEO.

• A search bar helps visitors find exactly what they want without endless clicking.

Both features enhance customer engagement by making your site easy to navigate.

6. Prioritize Valuable Content

A visually stunning website is meaningless without strong content. Content is what drives search rankings, builds authority, and converts visitors into customers.

When creating content, avoid clutter and gimmicks such as:

• Animated mailboxes

• Excessive pop-ups

• Auto-play music

• Flashy busy backgrounds

Instead, focus on clear, useful, and actionable content that speaks to your audience’s needs. Share insights, highlight your products or services, and make it easy for visitors to take the next step.

Cooperative Computing helps businesses pair great design with content strategies so that your website becomes a powerful marketing tool, not just an online brochure.

Bonus Tip: Know When to Hire Professionals

If you’re still unsure about the final outcome, don’t risk creating a site that turns visitors away. Hiring a professional web design team ensures your site is optimized for both aesthetics and functionality.

For businesses, this isn’t just about design, it’s about creating a digital foundation for growth. Website Design Services in Texas, especially from firms like Cooperative Computing, provide end-to-end solutions: from Digital Enablement and Operations & Fulfillment to Branding & Marketing and Customer Engagement.

Final Thoughts

A great website doesn’t just look good, it works. It communicates clearly, loads quickly, and makes visitors want to stay. By following these six tips, choosing the right color theme, using templates, avoiding overdone effects, optimizing links, adding sitemaps, and delivering valuable content, you set the stage for success.

In 2025 and beyond, your website isn’t just your digital presence, it’s your digital storefront. And with the right design and strategy, it can become your business’s most powerful growth engine.