As we slowly reach the end of 2016, we witness artificial intelligence all around us. From the phones we use to our daily wearables, everything is slowly going smart. There are better solutions in the market for everyone and almost every sector in the world. From schools to hospitals, each and every institution is now slowly adopting to technology and needs a tech oriented change to ease their lives and processes. However, you cant really integrate technology without the perfect principles.
Each and every institution has a set of principles and a set of requirements from each IT related area. From web development, to social media marketing, each and every thing needs to be brought into action as per the principles demanded. When designing a website, this is important. While most of the web design companies in Texas dont really pay attention to the principles, we do.
According to Shawn Gross,First of all, there is the internal politics. They seem to put the needs of individuals and department agendas over the needs of the entire organization. This complication seems to affect hospital website redesigns more than any other industry.
Second, and perhaps more difficult to address, is the simple fact that Hospital employees are busy doing. Not documenting. I got this insight from a trusted colleague and I never forgot it. One of the biggest struggles hospital marketers face is developing content that tells each clinical department and programs unique story and explains why their treatment is a patients best choice. And because hospital staff are busy saving lives this can make getting the information youre looking for harder than with other organizations.
So, one of the most important things that we advise our designers is to lay down a complete solution map of what you need from the website design. Keep it neat and clean, make sure the navigation is perfectly laid down to avoid any issues.
It is also essential to keep forms at every page so that any question that the patient or patients family might have, can be solved without any problems. You can also integrate Zopim Live Chat so that there is no room for confusion left. Keep in mind that at the end of the day, every patient likes ease. If the hospital allows, integrate a report system on the website so that it is easy for the customer to download their respective reports at all time. Finally, make sure that your developer codes and finalizes the functions perfectly.
