The mobile application marketing is filled with huge competition. New trends come and go quickly and no niche can last long enough without different competitors jumping on the bandwagon. This results in high failure rate for mobile app market. In terms of stats, only 20% of the downloaded applications see users return after the first use. While only 3% of applications remain in use after a month. This says a lot about why app development is necessary.
If the app is somehow slow or gets hang, users will likely install a new app. This wont have an effect the consumers, but rather on the designers and developers.
So the question is: why so many applications fail?
The most common mistakes come from failing to maintain the consistency throughout the apps lifespan, to attract users in the first place. So, how can we design an app with simplicity and without it becoming boring and repetitive? How can an application offer users pleasing details, while not losing sight of a bigger purpose? Most applications survive for a few days.
As Leon Krishnayana says, “Mistakes do happen, errors can be corrected, false steps can be undone but there some mistakes that could cause you considerable grief.”
Here are the top 4 most common mistakes that a designer can easily avoid:
Poor First impression
The first day with an app is the most important period to hook your potential users. If anything goes wrong with your app or appears boring or confusing, your potential users will get disinterested. Even though a proper balance for the first impression is hard to handle. In few cases, a lengthy onboarding or process of discovering necessary features can easily bore the user.
Find the balance between the app that can is intuitive, and introduces the users to most engaging features quickly. Go through a proper testing process to know how other perceive your application from the start. Why seems obvious to the designer, may not be the same for consumers.
Designing without purpose
Avoid starting the design process without valid intentions. Apps are mostly designed to follow trends, rather than to solve a problem, or offer a service, or fill a niche. What is the aim of the app? For designers, the aim and purpose will each and every step of a project. This will guide every decision from marketing the app to the button aesthetic. If the purpose is clear, each process of the app will function and communicate cohesively. Therefore, set a goal for your design and development team that they need to consider in their decisions. As the project progresses, the initial aim may change, but the vision will remain coherent.
Missing Out on User Experience Design Mapping
You need to be careful not to skip the planning of apps UX architecture before jumping on the design work. Before going to the wire-framing process, the structure and flow of your app should be mapped out. Designers mostly concentrate on producing aesthetics and details. This will result in a culture of designers who under-appreciate UX, necessary logic or navigation within the app. You need to calm down and draw out the flow of the app first. Most apps fail from lack of flow and organization, rather than not so perfect details. Always keep the big picture in mind once you start the design process.
Disregarding App Development Budget
Once the basis of the app is sketched, you must get a budget from the development team. This way you wont have to cut important features when you reach the end of the project. As your design process starts, always think about the average costs of constructing your concepts so that you easily responds to the economic restraints.
App design market has become a battleground, and designing products that are only adequate is not enough. Find a way that can hook users from the start, and then communicate the critical features and values as soon as possible. Hire web app development services that satisfy your application needs, solutions like app development in Texas are the best when it comes to application development.
